The unauthorized use of a person’s image, name, likeness, or identity for commercial or promotional purposes raises distinct legal questions involving personality rights, privacy, and in some cases intellectual property. Creators, public figures, athletes, influencers, and private individuals may find that their image or identity has been used without consent in advertising, digital media, AI-generated content, or other commercial contexts. These situations often require prompt and carefully considered legal action.
Personality rights in Canada are recognized at common law and may also engage privacy legislation depending on the nature and context of the unauthorized use. The available legal options depend on the specific circumstances, including how the image or likeness was obtained, how it is being used, and the nature of any harm caused. A clear legal assessment of the situation is the necessary first step in developing an effective response strategy.
Keystone Legal provides advisory services on image rights and personality rights matters in Alberta. The firm assists individuals and businesses in assessing their legal position, identifying available remedies, and developing a strategic response to unauthorized use of image, name, or likeness in commercial or digital contexts.
Individuals and businesses dealing with unauthorized use of image or personality rights are welcome to contact the firm to discuss their circumstances and available legal options.
Our Services
- Copyright, Publishing & Media Agreements
- Influencer, Sponsorship & Brand Agreements
- IP Strategy, Licensing & Monetization
- Brand Protection Strategy
- Creator & Digital Business Structuring
- IP & Creative Contract Disputes
- Image Rights & Personality Rights Advisory
- Entertainment, Music & Digital Media Agreements
